الگوی عوامل مؤثر بر شکل‌گیری تجربۀ دیجیتال کارکنان

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت فناوری اطلاعات، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

2 دانشیار، گروه مدیریت فناوری اطلاعات، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

10.22034/jhrs.2020.238656.1449

چکیده

زمینه و هدف: رویارویی و تعامل کارکنان با سازمان، تجربه و درک همه‌جانبه‌ای را از حضور و عضویتشان در سازمان برای آنها ایجاد می‌کند که بر رفتار، نگرش و عملکرد آنها تأثیرگذار است. پیدایش تحول دیجیتال در دنیای کسب و کار ماهیت این تجربه را پیچیده‌تر و شناخت چگونگی شکل‌گیری آن را ضروری‌تر ساخته است. پژوهش حاضر به شناسایی عوامل مؤثر بر شکل‌گیری تجربۀ دیجیتال کارکنان پرداخته است.
روش‌شناسی: پژوهش حاضر از نگاه هدف کاربردی، بر اساس نحوه جمع‌آوری اطلاعات، توصیفی پیمایشی و با روش کیفی دومرحله‌ای انجام شده است. ابتدا با استفاده از روش مرور نظام‌مند مبانی نظری 22 مقاله و گزارش حرفه‌ای در مبانی نظری مرور شد و الگوی اولیه‌ای برای این مفهوم ارائه شد. سپس برای تأیید و تکمیل عوامل شناسایی شده در مرحله اول، با یازده نفر از خبرگان دانشگاهی و حرفه‌ای در حوزه تحول دیجیتال و منابع انسانی کشور که با نمونه‌گیری هدفمند  قضاوتی و گلوله‌برفی انتخاب شدند مصاحبه شد. تجزیه و تحلیل اطلاعات حاصل از این مصاحبه‌ها نیز با روش تحلیل مضمون انجام شد.
یافته‌ها: در این پژوهش 70 عامل گوناگون به عنوان عوامل مؤثر بر شکل‌گیری تجربۀ دیجیتال کارکنان در سازمان شناسایی شدند که در قالب 8 مقولۀ اصلی فرهنگی، شغلی، رهبری، استراتژی، نام تجاری، فناوری، محیط فیزیکی و عوامل فردی طبقه‌بندی شدند.
نتیجه‌گیری: بهسازی وضعیت موجود عوامل اثرگذار بر شکل‌گیری تجربۀ دیجیتال خوشایند برای کارکنان در سازمان بر آن ضروری است. الگوی ارائه‌شده در این پژوهش می‌تواند به عنوان مبنایی در این زمینه استفاده شود.

کلیدواژه‌ها


عنوان مقاله [English]

The Pattern of Factors Affecting the Formation of Digital Employee Experience

نویسندگان [English]

  • Yasaman Gheidar 1
  • Mehdi ShamiZanjani 2
1 MSc. of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran
2 Associate Professor, Department of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran
چکیده [English]

Background & Purpose: Employees' encounters and interactions with the organization create a comprehensive understanding and experience of their presence and membership in the organization, which affects their behavior, attitude, and performance. The emergence of digital transformation in the business world has made the nature of this experience more complex and it has become more necessary to know how it is formed. The present study has identified the factors affecting the formation of digital employee experience.
Methodology: The present study is a descriptive survey based on the method of data collection, and with a two-stage qualitative method. In the first phase, by using the systematic literature review (SLR), 22 articles and whitepapers were reviewed and a basic pattern for this concept was presented. Then, in order to confirm and complete the identified factors in the first stage, eleven academic and professional experts in the field of digital transformation and human resources in the country were interviewed who were selected by judgemental and snowball sampling. The data gathered from these interviews were analyzed using thematic analysis.
Findings: In this study, 70 different factors were identified as effective factors in shaping the digital employee experience in the organization, which were classified into 8 main categories: cultural, leadership, strategy, brand, technology, job, the physical environment, and jobholder factors.
Conclusion: Improving the current situation of the factors affecting the formation of pleasant digital employee experience in the organization is essential. The pattern presented in this research can be used as a basis in this field.

کلیدواژه‌ها [English]

  • digital transformation
  • human resources
  • Workplace
  • Employee Experience
  • Digital Employee Experience
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